Burdade Strategies is a Hispanic and LGBT-owned data, analytics, and strategy consultancy. We partner with our clients to evaluate, design, and execute data & analytics programs, manage data, test our assumptions, and build and empower teams to drive meaningful insights.
Burdade (bur-deɪd) Strategies ||
Burdade (bur-deɪd) Strategies ||
Our Services
We aim to democratize data, analytics, and technology to advance progressive values, help create data-informed organizational cultures, and empower staff to use data and technology.
This way, anyone can be a "data" person.
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Using our experience managing multi-million dollar creative testing programs, we help our clients identify the best creative for their target audiences, iterate on learnings, and optimize paid media programs.
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We get our hands dirty and turn raw data into actionable insights. From data standards to comprehensive dashboards and analysis, we have you covered from start to finish.
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Whether you need a fractional Data & Analytics Director, surge capacity during busy season, help hiring permanent staff, or short-term stop gap solutions, we have you covered.
Who we are
Burdade Strategies was started by Alex Barbieri, a highly experienced political data & analytics strategist, in late 2021.
Alex has worked in progressive data & analytics since 2014. He has particular hands-on experience designing, executing, and managing multi-million dollar creative testing programs for Fortune 50 clients and mission-driven organizations, leading data & analytics programs for presidential and statewide campaigns, developing reporting infrastructure and visualizations, project and team management, and has a particular knack for testing assumptions.
Alex’s family is from Venezuela, where he lived for 4 years, but he grew up in Texas and speaks Spanish fluently. He has a B.A. in Political Science and a Master’s Degree in Political Management from the George Washington University. In his spare time, he’s a regular at Costco, consistently on the hunt for the best Venezuelan eats, or is playing the schoolyard game of kickball with the DC Stonewall Kickball League.
So what exactly is ~Burdade~?
We hear this a lot. Burdade was derived from the Venezuelan slang, burda de, which is used to note "a lot of" or "a great deal of".
Venezuelans don't just say "muy bien" or "hace frío" we say "burda de bien" and "hace burda de frío". So, naturally, when you convert a 2-word Spanish-language phrase to English, you remove the space, combine the words, and re-pronounce it (bur-deɪd).
All this to say, Burdade Strategies = lots of strategy.
Contact Us
Burda de ready to chat? Fill out the form and we will be in touch soon!