Burdade Strategies is a Hispanic- and LGBT-owned consultancy that helps organizations leverage data and technology for impact. Whether it's untangling messy spreadsheets or building dashboards that actually get used, we bring structure to chaos and insight to ambiguity.
Burdade (bur-deɪd) Strategies ||
Burdade (bur-deɪd) Strategies ||
Our Services
We specialize in creative testing, data-centric programs management, staffing, and general data strategy, all with a focus on empowering people to drive meaningful insights and results.
Clients trust us be thoughtful, thorough, and collaborative — a team who can quickly grasp the nuance of their mission and help them make data-informed decisions with confidence.
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Leveraging our experience managing multi-million dollar creative testing programs, we help clients identify the best creative for their target audiences and refine their content strategies based on insights.
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Managing data-centric programs means guiding every stage, from strategy and infrastructure to execution and optimization. We ensure data quality, align teams with business goals, and drive continuous improvements to maximize impact and efficiency.
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Whether you need a fractional Data & Analytics leadership, extra capacity during peak seasons, assistance with hiring permanent staff, or short-term solutions, we've got you covered.
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We dive deep into the data, transforming raw information into actionable insights. From establishing data standards to creating comprehensive dashboards and analysis, we’ve got you covered every step of the way.
Who we are
Burdade Strategies was started by Alex Barbieri, a highly experienced political data & analytics strategist, in late 2021.
He has held key data and analytics roles with organizations and campaigns including Wendy Davis for Governor / Battleground Texas, Hillary for America, Precision Strategies, For Our Future, the Florida Democratic Party, Warren for President, and Biden for President. Alex brings hands-on expertise in designing, executing, and managing data and analytics programs, building reporting infrastructure and visualizations, leading data-centric projects and teams, fostering strong team cultures, with a keen interest in testing assumptions.
Born to a Venezuelan family and having lived in Venezuela for four years, Alex grew up in Texas and is fluent in Spanish. He has a B.A. in Political Science and a Master’s in Political Management from the George Washington University. In his free time, you can find him at Costco, hunting down the best Venezuelan food, or playing the schoolyard game of kickball with the DC Stonewall Kickball League.
So what exactly is ~Burdade~?
We hear this a lot. Burdade was derived from the Venezuelan slang, burda de, which is used to note "a lot of" or "a great deal of".
Venezuelans don't just say "muy bien" or "hace frío" we say "burda de bien" and "hace burda de frío". So, naturally, when you convert a 2-word Spanish-language phrase to English, you remove the space, combine the words, and re-pronounce it (bur-deɪd).
All this to say, Burdade Strategies = lots of strategy.
Contact Us
Burda de ready to chat? Fill out the form and we will be in touch soon! We’d love to hear what you're working on; we’re always open to collaboration!